I quickly learned that fact-checking is a predominantly American phenomenon. The French don’t do much of it, most Russian papers certainly don’t either, and even the Swiss — possibly the most exacting and precise people on the planet — do not make use of fact-checkers in quite the same way as Americans do. Yet their presses keep rolling, and their readers keep reading, and their brides still buy roses, if by another name. People even trust the press in Switzerland much more than they do in the U.S.: 46 percent of Swiss people said they had confidence in their newspapers and magazines in 2010. Among Americans, it was only 25 percent.